With a new brand architecture and new brand identity created, it's time to pull the trigger on the marketing plan that informs those that need to know. Short and turn-key for execution in-house, or deep and far-reaching requiring agency support, we prepare a suite of recommendations and tactics that inform audiences as quickly and efficiently as possible.
Announcement Advertising
Rebrands, mergers & acquisitions or multi-branch internal announcements, creative messaging and graphic communications must be tailored for relevance with the audience segment. One message does not fit all.
Video Supported Product Launches
Lean on short format video to provide history and backstory for deep brand and product launches, with consistent creative across brand, product and promotion. (Click the play button above to see Bruce's book launch video.)
Inbound & Promotional Landing Pages
Present the promotion and focus the message with landing pages designed to communicate. More than a one way funnel to a CTA button, strategic landing pages omit distraction and amplify focus on areas and subjects that cannot be avoided.